Since then, a handful of Topgolf venues have adopted it, and more than 110 facilities worldwide have installed Toptracer Range. Topgolf purchased Protracer back in 2016 and rebranded it as Toptracer. Toptracer is also available at various locations through Topgolf? How did that relationship commence? We took that formula, added some games and simulated golf and it has been a recipe for success both with consumers and facility owners who are attracting new customers and growing their revenue. Beyond the presence on TV, Toptracer Range has absolutely exploded in popularity, as the same technology we’re using to dissect shots from PGA TOUR superstars is available at the local range. For the first time, anyone watching the sport on TV can see exactly what the best players are doing with virtually every shot, which is naturally engaging, even if the viewer isn’t an avid player. One reason I think Toptracer has resonated so well with the public is that it’s great for both golfers and non-golfers. The success has been outstanding, but it’s the tip of the iceberg. NBC announced it will use the company as part of all of its 18 telecasts this year and the technology was used in 161 events last year.
In a very short time Toptracer has made significant strides in widening its reach and visibility. Having spent more than 12 months on the Toptracer Range project, I finally shifted out of the corporate development group in June 2018 and am now fully committed to growing that business. In other words, I worked toward building brands with profitable and sustainable business models that we could integrate into our existing portfolio. First, lead acquisitions of and investments in other companies.Second, to lead large strategic projects that don’t otherwise sit within an existing business unit - for example Topgolf Crush, Topgolf Swing Suites, and also Toptracer Range. You joined Toptracer in 2016 to lead strategic projects - specifically what does that mean?Īs part of the corporate development team, I was part of two specific mandates. Our global footprint keeps us on our toes with conference calls at all hours! What gets me out of bed is the determination to take the Toptracer business – a young, fast-growing startup that I have been a part of for two years – from strength to strength, to transform the golf industry in a manner never seen before. That determination has helped us expand Toptracer Ranges to 21 different time zones. You wake up in the morning - what’s the driving passion? Later, I earned my MBA from Yale School of Management and worked for The Boston Consulting Group where I provided strategic business counsel to large financial services, health care, industrial goods, and travel and tourism companies. My passion for golf led me to Topgolf, where I joined as Director of Corporate Development. Ani previously led Topgolf’s Corporate Development group, which included all M&A activities and other large strategic initiatives for the company.Īfter graduating from the University of Michigan with a bachelor’s degree in Biomedical Engineering, I started my career in financial services in New York with BlackRock, where I provided risk advisory services to large financial institutions. You truly understand the needs of the sign industry.Ani Mehta leads Global Operations for Toptracer and also our expansion into Japanese and Korean markets.
Thank you to the SignTracker team for your amazing customer service and product. We have been using SignTracker for almost a year and I couldn't imagine our business without it. They have checked in with us to ask if there was anything we needed, what company does that?! I am in awe of their customer service and so appreciate all the support, everything the program has to offer and the cost. SignTracker was exactly what we needed and has been so easy for us to implement. I contacted Joe with all my needs and concerns and he answered every question I had, eased all my concerns and let me know they would be there to support me every step of the way. I looked into a few different programs but kept coming back to SignTracker. Hiring someone was going to be costly so I started looking for a shop management program that would allow us to save time, track orders, speed up production and reference previous orders and files without breaking the bank. We decided we needed to hire someone or find something to help. Our business was growing and we needed help! We found ourselves drowning trying to keep track of paperwork, knowing where orders were in production, asking ourselves "did this get billed?", "what did we do for that job?", "wheres the file on this job?" - the list went on. I am so impressed with SignTracker and the SignTracker team.
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